YSpace North: Partnership Marketing - Giveaways, Collaborations and Influencer Negotiation

Partnership Marketing: Giveaways, Collaborations and Influencer Negotiations

Partnerships can amplify your reach, strengthen your brand, and open new opportunities when done strategically. In this workshop, you’ll learn how to plan and execute collaborations that make sense for your business, from co-branded giveaways to influencer partnerships. Discover how to identify the right partners, structure win-win agreements, and manage collaborations that boost visibility, grow your audience, and drive real results.

About the Facilitator

Website: https://www.beveridgemarketing.com/

Elena Fordham is the Founder and Principal of Beveridge Marketing, with more than 20 years of turning ideas into campaigns that inspire action and deliver results. A skilled brand strategist, connector, and storyteller, she helps businesses craft clear marketing, communications, and influencer strategies. Her agency has partnered with clients across industries — from ambitious startups to legacy brands — including Southlake Health Foundation, Union Station, and Urban Planet. Elena brings a global perspective shaped by time living in Hong Kong, Australia, Greece, and across Canada. She now resides in Aurora, Ontario, with her husband and two young sons. When she isn’t working with clients, Elena mentors emerging entrepreneurs and actively supports mental health and addictions initiatives with organizations such as CAMH and CMHA.