YSpace North: Visual Identity 101 - Crafting Your Logo and Website

Your logo and website are often the first impressions of your business, make them count. In this workshop, you’ll learn the fundamentals of creating a strong visual identity that reflects your brand’s personality and builds trust with your audience. Explore design principles, branding tools, and practical steps to refine your logo, choose your colours and fonts, and create a cohesive online presence that stands out and attracts customers.

About the Facilitator 

Website: stellagraphix.com

Stella Grinfeld is a multidisciplinary design and digital marketing expert, bringing more than 20 years of extensive experience in design, communications, marketing and business development. She is the owner of Stella Graphix Inc., an award-winning full-service design and marketing agency that helps entrepreneurs build the businesses of their dreams.

Stella has accumulated a vast array of skills and experience in her career and would like to share it with small businesses and entrepreneurs in the community who want to pursue or grow an entrepreneurial venture.