WEBINAR: SHIFTING SHOPPING BEHAVIOURS DUE TO COVID-19

Description

Webinar Details:

Host: Food & Consumer Products of Canada

Date:  Thursday, July 16
Time:   1:00 p.m. to 2:00 p.m.

Using an unrivalled sample of 100,000+ recent shoppers across 97 categories and 16 retail banners Shopper Intelligence draws out vital shopper insights during this period of historical change. While there are obvious changes in how shoppers are modifying their behaviour through the pandemic, there are also some big surprises.

In this webinar, Kelly McGinnis, President at Shopper Intelligence Canada will help you understand what shopper behaviours and perceptions have changed and how much of that change will be permanent and, crucially, why these shopper changes are happening. Understanding these shifting behaviours is vital to businesses as they formulate their category, brand and retailer strategies going forward to grow sales in the market.