Date: Thursday, June 11 Time: 2:00 p.m. Cost: Free
Using an unrivalled sample of 95,000 recent shoppers across 97 categories and 16 retail banners Shopper Intelligence draws out vital shopper insights during this period of historical change. While there are obvious changes in how shoppers are modifying their behaviour through the pandemic, there are also some big surprises. In this webinar, Kelly McGinnis, President at Shopper Intelligence Canada will help you understand what shopper behaviours and perceptions have changed and how much of that change will be permanent and, crucially, why these shopper changes are happening. Understanding these shifting behaviours is vital to businesses as they formulate their strategies and influence change on their strategies going forward to grow sales in the market.