Digital Skills for Business: The importance of paid advertising in a digital space

Description

Digital Skills for Business This program is a free-of-charge educational workshop series that focuses on building the presence of your business online. This series will cover topics like social media, digital marketing, e-commerce, and using tools like Facebook Meta, Google Ads and Google Analytics. The program is open to entrepreneurs 18+ who reside in northern York Region, primarily in East Gwillimbury, Georgina, the Chippewas of Georgina Island First Nations and the surrounding area. For established business owners or first-time founders, this program is designed to provide entrepreneurs with what they need to start or refine an existing business. About The workshop The Importance of Paid Advertising in a Digital Space Join Digital Main Street in the importance of paid advertising in a digital space. Advertising in the digital space can be complicated, especially with different ad formats, multiple platforms, budgeting, and running your own business! If you are not sure where to begin, or are confused on what kind of ad to run, this session is for you! In this webinar, the Digital Service Squad from Toronto will share key insights into Google Ads, Facebook Ads, and Instagram Ads. You will learn about: -Google Ads -Facebook ads -Facebook pixel -Instagram ads -Targeting audiences -Which ads to run for your business -Key terminology in ad platforms Join us to learn why you should consider paid advertising for your business and how you can easily get started. About the speaker Digital Main Street assists main street businesses in connecting to and adopting the right digital tools and technologies to help them grow and compete. Want to learn more? Visit digitalmainstreet.ca.