1.If elected, how will you commit to helping the community, specifically the business community, with Spending & Property Tax?

There are many areas for improvement, but here are four of the more effective changes we can make.

1. The Town’s biggest single expense, and thus biggest impact on taxes, is salaries and benefits. The Town’s four different union contracts have annual raises that lock in salaries.  But we can control that expense with a hiring freeze.  Between 2013 and 2024 (the latest year for which reliable data is available), full-time staff increased 55% - a disproportionate amount considering the number of households increased by only 3.27%, and the population increased by under 10% (Reference: Financial Information Returns for 2013 and 2024).  Clearly, to control salary expenses, we must freeze hiring for new full-time positions and conduct a review of the skill set of current employees against future needs to ensure employees are optimally utilized.
2. All capital expenditures on new projects must be reconciled against a “need-to-do” versus “nice-to-do” basis.  For example, while it may be nice to have new seats in the Blue Pad at the Ice Palace, only 13 seats of the almost 1000 seats were damaged.  But all the seats are being replaced at a cost of $340,000.  Similarly, the seats at the Stephen Leacock Theatre are being replaced at a cost of $350,000 despite there being nothing wrong with the majority of the seats.  The combined cost of these two obviously “nice-to-do” projects is equivalent to more than a 1% tax increase.
3. Some major “need-to-do” projects will require special expertise beyond the skill set of Town staff.  When required, consultants to be hired should already be aware of the Town’s primary objectives, so they need not spend much of the scope of work coming up to speed.  The Town has tendered many projects where much of the consultant’s scope of work was learning about the Town.  Such studies and designs should have been conducted by staff with the proper credentials. 
4. Lastly, the Town must look for ways to reduce the expenses it imposes on businesses.  For example, the blue box collection for small businesses should be reinstated in the Business Improvement Areas.  While the program may work for residential communities, BIAs have different capacity to adapt to large bins or coordinate their own pickup.  The cost of permits for small businesses must be also re-examined.  Control of spending must be seen not solely from a Town expense perspective, but also from the expenses thrust upon businesses. 

When the Town stops spending liberally on staff increases, unnecessary work and consultants who don’t know Georgina, that will go a long way to controlling spending and property taxes. 

2.If elected, how will you commit to helping the community, specifically the business community, with Business Development, Attracting New Business & Economic Growth?

Small businesses are the heartbeat of our town’s economy and give the Town its character.  We have all heard of small businesses that wanted to set up in Georgina but ended up in other municipalities because of the Town’s red tape and lack of support.  Staff in the planning and building departments need to “find ways to say yes” to businesses, both large and small, that want to make Georgina home.  One way to do that is for the benefits of the Business Concierge Program to be extended to small businesses.

Georgina’s current “Business Concierge Program” includes referrals to small business support services and grants available through the Community Improvement Plan.  It provides personalized staff involvement, a rebate of development application fees, and expedited approvals; however, these last benefits are only available to businesses that create or retain a minimum of 5 full-time jobs and/or create a minimum of 1,500 sq.ft. of new office, industrial or institutional floor area – retail space is not considered.

The health of a small business is not measured in square footage.  It is measured in customer satisfaction, revenue stream and contributions to our community.  Expanding the Business Concierge Program to all businesses will help attract new businesses and encourage our existing businesses to expand.  Continuing the partnership with York University for the Y-Space will provide on-going guidance and support to allow our local businesses and entrepreneurs to grow. 

In addition, the Town’s Economic Development Department must prioritize attracting and supporting new business.  Making it easy to do business with the Town is only part of what is required.  A deliberate and planned program of actively seeking out and speaking with business executives and commercial real estate agents to encourage relocation to Georgina must be a priority. 

3.If elected, how will you commit to helping the community, specifically the business community, with Incentives for Business?

A town’s ability to incentivize businesses is limited by Provincial legislation.  For instance, a town cannot offer an individual business reduced taxes, cash incentives, or free land; it cannot loan money or guarantee loans.  What is allowed are Community Improvement Plan grants, which must be available to all businesses, not just selected businesses.  Council recently expanded Community Improvement Plan grants beyond the defined Business Improvement Areas to the entire Town.  Subject to annual budget limitations, grants include: Building Façade, Heritage Building, Landscape Improvement, and Accessibility Improvement.  The grants each have a maximum of the lesser of $7,500 or 50% of the cost of the improvement.  The Town must do a better job of making businesses aware of these grants, facilitate approvals, and increase both the amount of each grant and the total budget. 

Final Comments

A thriving community is built on the backs of the hard-working entrepreneurs who, through their ceaseless energy and commitment, build the character and life blood that makes a town a destination.  I can say from personal experience as a former small business owner, that a successful enterprise only benefits when government values its business community as more than a source of tax income.

Thank you to the Georgina Chamber of Commerce for the opportunity to provide information and answers to the three topics raised by the Chamber members and other businesses. It is always important to have clear communication with residents and businesses and to provide information on questions they may have. Feel free to reach out to me at quirk4mayor@gmail.com or 905-722-4250 for any additional questions or concerns. Margaret Quirk Candidate for Mayor (re-election)

Spending & Property Tax

If elected, how will you commit to helping the community, specifically the business community with this key issue?
 

I can understand the concern that business owners and residents have regarding increasing taxes, my priority as Mayor would continue for the Town to have strong financial plans and budgets in place, ensuring there is value for the tax dollars spent.

Over the past five years the operating budget increases have averaged under the rate of inflation (2.73% compared to average rate of inflation of 3.06%).  This was achieved during a time when inflation was as high as 6%.

My commitment is to continue to have operating budgets averaging within the rate of inflation. We need to responsibly plan for spending tax dollars, and being accountable to the taxpayer, as we look for efficiencies and controlling costs.

The other side of the Town’s budget is the Town’s capital budget which includes the maintenance/repair/replacement of roads, bridges, facilities, buildings and parks.  All those items contribute to a community that wants to be attractive for business investment.

My commitment is to continue to look for opportunities for non-tax revenue dollars and using growth related revenue such as development charges in a targeted manner to ensure growth pays for growth. 

During my tenure as Mayor our investment income has increased substantially.  In the last 4 years over $20M has been earned and allocated towards our repair and replacement projects to support our 10-year capital plan.  This has reduced the tax burden to our residents and businesses. We have also been successful in our grant applications receiving $12M, again money that is used on projects to reduce the tax burden on businesses and residents.

The use of Development Charges is another non-tax revenue source that has growth paying for growth and not a burden to businesses or taxpayers.

The MURC is a growth-related project and 100% of the capital construction costs and debt financing is being paid by development charges, not on the backs of businesses or residents. 

My commitment is to balance the spending on operating and capital with affordability and needs. This includes careful planning for projects that are needed to move Georgina forward.

Business Development, Attracting New Business & Economic Growth

If elected, how will you commit to helping the community, specifically the business community with this key issue?
 

Economic growth has always been one of my priorities and that will continue next term as Mayor.  The Town’s economic development department balances working with our existing businesses and attracting new businesses.  Over this past term we have set up the “Choose Georgina” webpage dedicated to promoting Georgina outside of our borders as a place to invest and also to assist our current businesses to grow. Supporting the businesses that are already here is key, they have already made the decision to invest here and provide employment and services to our residents, and I have always promoted that we need to work with them.

We have huge potential here in Georgina, we are growing, we have employment lands with the right zoning in place, we are at the end of the 404 with the Bradford bypass being built that will help to connect us to additional markets.  We have a workforce looking for local jobs instead of long commutes and our youth are looking for employment locally.

As Mayor I have given our Economic Development department my full support and the tools to help support existing businesses and to attract new businesses. I mentioned the Choose Georgina Website; it is one of those tools.  Another example is the Business Concierge program which is designed to help businesses to navigate through the development approval process.  I would like to see an expansion of that program to assist smaller local businesses to advance their growth potential.  Businesses that are already here need more attention to retain and grow them. 

We need to have more contact with businesses throughout the year to check to see what issues or concerns they may may have.  As Mayor I would commit to engaging even more with local businesses whether it is through one-on-one conversations or group engagements.

My commitment as Mayor is to continue to work with businesses to find a path forward in their expansion plans, working to reduce frustrations with municipal processes.  This is evident in our recent Development Tracking System portal, that has streamlined applications in the Planning, Building and Development Engineering Divisions. More can be done and I will work to find other efficiencies and red tape reduction to assist our business community.

The continued trade tariff war with the US remains a concern for many local businesses.  The ripple impact to many business and consumers can’t be underestimated.  As Mayor I would continue to have strong liaison with local businesses directly impacted by the tariffs.

As Mayor I would continue the work that has been done and look to expand our outreach beyond Georgina to attract new businesses.  The connections we have with the current tenants of the Business Park on Woodbine are a great resource that we can leverage.  We can and are working with them to discuss other opportunities within their business community and partners to attract them to Georgina.  I would also expand our outreach into our broader  business community to find out who is looking to expand, what their issues are with expansion, and work to find solutions.

The Business Park in Keswick, which is privately owned, is a key driver of the Town’s economic development.  While a local business may not be looking to expand into the business park itself, businesses that do have an influencing factor in the Town’s overall economic development and can provide opportunities for our current business community.

As Mayor I will commit to continue to work closely with the Business Park landowners to expedite the delivery of municipal water and sewer infrastructure to service the entire business park, currently only 60 acres has full servicing.  This expansion is critical for the growth of new jobs and business into Georgina.

With the reconstruction of High Street, there are impacts to the local businesses along High Street and within the area surrounding it.  As Mayor my commitment is to work with those businesses to ensure that the impacts are minimized as much as possible.  Promotion that High Street is “Open for Business”, advertising, signage and incentives to attract people to come to High Street has been initiated and will continue throughout the construction.

I know how municipal government works both locally and at the region, I know how to secure partnerships and funding, I understand Georgina’s infrastructure needs and understand the pressures created by growth and importantly I know what work still needs to get done. 

My commitment has always been to responsibly invest in infrastructure, support local businesses, create opportunities for business growth and work to ensure Georgina remains a welcoming and affordable place to live, work, play and invest.  Teamwork between the Town, the business community is the engine behind progress.

Incentives for Business

If elected, how will you commit to helping the community, specifically the business community with this key issue?

As Mayor I have already taken steps to provide incentives to both existing and to attract new businesses.

Under my tenure as Mayor the Town developed programs for both Development Application Fees grants and Development Charge Incentives.

As Mayor I would like to increase the % of the application fee rebates from 50 to 75 or 100% depending net economic benefits including the impact of the number of jobs created.  This would encourage both local business in their expansion plans and attract more new businesses.

Development Charge deferral policies were put in place in 2026 for retail developments, rental housing buildings and industrial developments.  These deferrals include up to 100% deferral on eligible industrial development for up to three years.  As Mayor I would promote that program more both within Georgina and outside of our community.

The Town currently has Community Improvement Plan Grants.  As Mayor I would work to see these expanded to be beyond the current Downtown and Business Improvement Areas.  This has been discussed during this past term as there are many businesses beyond those boundaries that could use grants for facade, heritage, landscape and accessibility improvements.  Often the properties are rented and not owned by the business, and we need to offer options that can assist both tenants and owners.

My commitment to business owners is to work with them on what incentives can practically work for them, what incentives can encourage their expansion plans and what barriers they face to move their businesses forward.

My commitment is to provide the environment where businesses want to invest and grow. 

1. Spending and Property taxes.

One of the things I would do to address spending and property taxes as Georgina's Mayor, would be to work with fellow Municipal and Regional Council members, along with staff, Georgina residents and the business community, through the Chamber and the BIAs, to better understand what the challenges and opportunities are.

We need to invest in our infrastructure, including waterfront infrastructure, but my feeling is that York Region should foot a bigger chunk of the bill. Millions have been spent to the south of us to accommodate growth and an increasing population. On weekends many of these folks find their way to Georgina's beaches and parks. It is good for our economy, but hard on our infrastructure.

If elected Mayor, I will advocate for more funding from York Region to help offset the cost to Georgina taxpayers of needed improvements to our waterfront and supporting infrastructure. 

To keep property taxes at a reasonable level, while maintaining the same level of service that residents have become accustomed to, I would champion more focused emphasis being placed on targeted strategic economic development initiatives designed to attract more businesses to locate in Georgina and to create more jobs. More businesses would mean an increased commercial tax base, which would take some of the pressure off of residential taxpayers.

2. Business development, Attracting new business and Economic growth.

As Georgina's Mayor, I would commit to helping the business community with this issue by working closely with fellow Council members, our Economic Development Office and Georgina's Economic Development Advisory Committee along with the business community, through the Chamber and the BIAs, to formulate effective economic development strategies focused on attracting new commercial investments, supporting local business retention and growth, and expanding the Municipality's tax base.

Specifically, that means:

- Investment attraction through effectively marketing Georgina to bring in foreign and domestic companies, industries, and commercial developments. 

- Business retention and expansion by helping existing local businesses overcome operational barriers, scale up, and create jobs. 

- Planning and zoning facilitation by assisting prospective businesses with municipal permitting, zoning changes, and site selection.

- Infrastructure and revitalization via continued investing in commercial areas, downtown cores, industrial parks and core infrastructure to improve Georgina's competitiveness. 

- Policy & incentive programs including grants, tax incentives, and programs designed to spur commercial growth.

3. Incentives for business.

If elected, I will  commit to helping the community, specifically the business community with this key issue by, again, working closely with fellow Council members, staff and the business community to come up with new ideas for tax incentives and to ensure Georgina continues to make available to businesses a variety of grants (facade, heritage and accessibility, etc.)

Georgina is the jewel of York Region and the crowning jewel of the G.T.A. 

Close to the city, yet world's away. 

The future is bright.

SEBO for Mayor 2026   

• Create a Youth Training Program that local businesses can opt into, with the Town of Georgina covering or co-funding $5.00 per hour for a minimum of 24 hours per week. I will leverage my connections with provincial and federal partners to secure additional funding to sustain and expand the program. This initiative will give youth valuable workforce experience, provide meaningful wage relief for local employers, and remain exclusive to Georgina residents and businesses.
• Encourage new commercial investment by offering a 50% discount on building permits and immediate access to the Youth Training Program.
• Introduce tiered property tax relief for new businesses based on local job creation:
  • 5–10 full-time employees: Tier 1 tax discount for 3 years
  • 10–20 full-time employees: Tier 2 tax discount for 3 years
  • 20+ full-time employees: Maximum tax discount for 3 years

• Following Council approval, launch along with the Georgina  Chamber of Commerce, a targeted B2B marketing campaign to highlight these incentives and signal a clear message: Georgina is ready, supportive, and positioned for business growth.
• "Passport to Shopping Georgina": I will launch a seasonal rewards program designed to incentivize residents to shop local. This campaign will adapt throughout the year to drive traffic during slower retail and commercial periods. 
• "Building Georgina" Incentive: I will introduce a motion to help businesses renovate or expand by offering a 50% discount on building permits. Additionally, businesses creating new jobs will be eligible for a one-time cash grant covering a percentage of their renovation costs (final percentage and budget allocation to be determined in consultation with Council).

Key Issue: Spending & Property Tax
Question: If elected, how will you commit to helping the community, specifically the business community with this key issue?

Answer: As a current Councillor, my commitment is to continue making practical decisions about what we need now, raising standards, while planning responsibly for what Georgina will need next.

For me, responsible spending for the community means maintaining the roads and public spaces we already have, planning and delivering major projects before they become emergencies, looking for efficiencies and continuing to pursue provincial and federal funding so municipal taxpayers costs are better stabilized.

When addressing the business community specifically, regarding spending and property taxes, businesses have a valuable perspective on where municipal processes create unnecessary delays or costs. I will continue listening to that feedback through the budget process and through conversations with individual businesses, the Chamber and organizations.

I also believe we should make better use of the Town’s investment in the Georgina Chamber of Commerce. The Chamber has an important role connecting businesses, providing information and bringing the business community’s voice forward.

One practical improvement I would support is a clear business resource map. We should make it easier to understand what supports are available and who to contact.

A business owner should have a one-stop shop of government supports, such as, apprenticeship opportunities, tax reductions, employee wage subsidy, and grants, whether a program comes from the Town, York Region, Provincial or the Federal government.

My goal is straightforward: spend carefully, maintain what we have, plan ahead, support connection and make it easier for businesses to thrive and invest in Georgina.

Key Issue: Business Development, Attracting New Business & Economic Growth

Question: If elected, how will you commit to helping the community, specifically the business community with this key issue?

Answer: I believe Georgina needs to do two things at the same time: attract new investment and help the businesses that are already here succeed.

Over this term, Council has supported the Town’s Economic Development and Tourism Strategy, investment attraction, downtown revitalization and business development. We are beginning to see the results of that work, including continued growth in the Keswick Business Park and new retail spaces in Ward 1.

New investment matters. It can bring jobs, expand our tax base and create opportunities for other businesses.

But economic development is not only about attracting a large employer.
The restaurant, retailer, contractor, professional, manufacturer, farmer and entrepreneur who has built a business here is also part of Georgina’s economic foundation.

For the next term, I want to continue the work of helping businesses start, stay and grow here.

That includes continuing to improve the Town’s Business Concierge approach so businesses have a clear point of contact when navigating municipal requirements. I also want to make sure that support is useful to smaller, established businesses looking to renovate, expand or change how they operate.

Big or small businesses should feel they can succeed in Georgina.

RECOGNIZING THE BUSINESSES WE DON'T ALWAYS SEE
There is another part of Georgina's business community that I want to see better represented in our economic-development work: home-based businesses, micro-businesses, tradespeople and agricultural businesses.

These businesses may not have a storefront on a main street, but they are still creating jobs, providing services, investing in their properties and contributing to our local economy.

A tradesperson operating from a rural property, someone running a professional service from their home, a small farm offering agri-tourism, or a local entrepreneur building a business from their kitchen table can have very different needs from a large commercial operation.
I would like the Town to have a better understanding of these businesses and the challenges they face, including zoning, parking, signage, and permitting, within the municipality.

We should not assume that one approach works for every type of business in Georgina.

I would like to make sure these businesses are at the table to be heard and understood. We need to know where municipal processes create barriers, and make sure they are included when we design services and economic-development programs.

HIGH STREET AND THE QUEENSWAY
High Street and The Queensway are two important parts of Georgina’s business community undergoing physical change. The revitalization and major water main upgrades are now moving forward.
My commitment is to stay connected and responsive for the businesses through the process. Communication, access, signage, construction timing and visibility all matter when a business is operating beside an active construction project.

And when the work is complete, I don’t want the conversation to end. A successful main street needs ongoing attention, promotion and support.

EXPLORING A WARD 1 BIA
As the current Ward 1 Councillor, it’s important to note that Ward 1 currently does not have a Business Improvement Area (BIA). As in the past, I would support bringing Ward 1 businesses together to explore whether a BIA is right for them, or if the Community Improvement Plan (CIP) being developed is a better choice.
I would start with information, not a predetermined outcome.
Businesses should understand what a BIA does, how it is governed, what the financial and time commitment is and what it could accomplish before deciding whether they want one, and likewise learn about the CIP.

KESWICK
Over the next decade the Keswick area is set to grow. Currently we have many new residents, businesses and community assets. There is a huge opportunity to encourage people to discover more of Georgina.

To me, economic growth is not just about new buildings. It is about jobs, local businesses, and investment, creating more reasons for people to live, work, shop and spend time in Georgina.

Key Issue: Incentives for Business

Question: If elected, how will you commit to helping the community, specifically the business community with this key issue?

Answer: I believe incentives should have a purpose.

As a current councillor, if we are asking taxpayers to support a program, we should be able to explain what we are trying to achieve, who it is helping and whether it is working.

Georgina already has a number of tools available to businesses. These include Business Improvement Areas(BIA) grants for eligible improvements, development application fee rebates for qualifying projects, and partnerships such as YSpace that support entrepreneurs. There are also development-charge tools that can help with the timing and cost of qualifying development.

To build on the benefits of the BIA’s, I supported Council’s decision to develop a Community Improvement Plan (CIP) which will cover Georgina, and I will continue to support this development. This is a smart expansion of the BIA program that is well received and a long-standing success.

So, rather than creating another program, I would like to see us first make sure businesses understand and can access the programs that already exist and that they are at the table to help form any new offerings.
That means asking some practical questions:

• Do businesses know these programs are available?
• Is the information easy to find?
• Is the application process clear?
• Can smaller businesses realistically use the programs?
• Are we measuring the results?
• Are there opportunities to combine municipal support with Regional, provincial or federal programs?

MAKING PROGRAMS EASIER TO FIND
This connects directly to my earlier commitment to better resource mapping.

A small business owner often does not have someone whose job is to search government websites for grants and incentives. We should make that easier. I would support a clear, regularly updated resource tool that brings this together.

The Chamber can be an important partner in this. I would like to see the information and opportunities the Chamber helps identify reach the broader business community as well, including businesses that are not members. As more economic uncertainty looms, we need to connect to all of Georgina’s business community.

LOOKING BEYOND MUNICIPAL PROGRAMS
The Town cannot solve every business challenge on its own.
There are also legal limits on the incentives a municipality can provide to individual businesses. I believe we should work within those rules and be honest about what Council can and cannot do.

I would continue looking to York Region, Provincial and the Federal government for programs, funding and other supports that can benefit Georgina businesses. Where there are gaps, I would support working with the Chamber and local businesses to advocate for additional support.

My approach is simple: Use the tools we have. Make them easier to find. Measure whether they work. And look beyond municipal government for additional resources.

FINAL THOUGHT
While we operate in a global economy that can feel unpredictable, our local success is built on the opposite: predictability, clarity, and connection. I recognize that Georgina’s businesses are navigating complex headwinds, and I am under no illusion that municipal government can fix global challenges. However, we as a Town play a vital role in providing the stable foundation where local businesses can thrive.

My commitment is to keep our Town alert to these larger pressures, connected to the resources that make a difference, and ready to act as a partner when opportunities arise. I have decades of business experience to know what works, the listening skills to understand what needs to change, and the steadiness to guide us through the next four years.

Regards,
Charlene

Charlene Biggerstaff
Ward 1 Councillor 2022/26
- Candidate 2027

Thank you for the opportunity to provide my responses to your questions and to outline my priorities for Ward 1 and the broader Georgina community.

My approach is grounded in a simple principle: growth should strengthen our community, support local businesses, and provide value to the taxpayers who ultimately pay for the services and infrastructure we depend on.

Spending & Property Taxes

Residents and businesses need confidence that municipal spending is responsible, transparent, and delivering value.

I believe Council needs to take a harder look at long-term operating costs and ensure that major expenditures are supported by clear financial planning. Property tax increases should not simply become the default solution to every new expense.

As Georgina grows, we should also be looking at ways to broaden the commercial and industrial tax base so that the cost of growth and municipal services is not disproportionately carried by existing homeowners.

Business Development & Economic Growth

Georgina has tremendous potential, but we need to be more deliberate about how we attract and retain businesses.

I would support a municipal environment that is business-friendly, predictable, and responsive. That means reducing unnecessary barriers, improving communication between the municipality and businesses, and making it easier for businesses to understand and navigate the approval process.

Economic development should focus not only on attracting new businesses, but also on helping the businesses already operating in Georgina grow and succeed.

Attracting New Business & Investment

We need to be proactive rather than waiting for businesses to come to us.

I would like to see Georgina develop a stronger strategy for attracting investment, particularly businesses that can provide good employment opportunities, expand our commercial tax base, and complement our existing community.

Growth should be planned with the infrastructure required to support it. New development should contribute appropriately to the costs it creates rather than leaving existing taxpayers to absorb those costs.

Business Incentives

I am open to targeted incentives where there is a clear and measurable community benefit.

However, incentives should be strategic rather than simply offering subsidies for the sake of attracting development. We should be asking what the municipality and residents receive in return — new jobs, investment, increased assessment, revitalization, or other measurable benefits.

Where incentives are offered, there should be clear objectives, accountability, and a way to measure whether the intended results were achieved.

Looking Ahead

My overall approach is about responsible growth and better long-term planning.

Georgina is changing, and Ward 1 is changing with it. We need to make decisions today with an understanding of what they will mean five, ten, and twenty years from now.

I believe we can encourage economic growth while protecting the character of our communities, maintaining responsible financial management, and ensuring that residents and businesses both benefit from the opportunities that growth creates.

My priorities are straightforward: spend responsibly, encourage investment, support local businesses, plan for growth, and make sure taxpayers see a meaningful return from the decisions Council makes.

Thank you again for the opportunity to participate. I appreciate the Chamber's efforts to help residents and the business community understand the priorities of those seeking to serve on Council.

Sincerely,

Duncan MacCallum
Candidate for Ward 1 Councillor
Town of Georgina

I am the only candidate in this election who has published a clear, results driven plan for our community.  My track record and experience displays this.  I've already put forward specific official proposals, known as Notices of Motions, to tackle our biggest challenges head on.

Spending & Property Tax

Spending:  

The Town has gone from 12million in debt to 127 million in debt.  For a small municipality this, in my view, is unacceptable.  Spending needs to be reigned in.  There needs to be a moratorium on all Capital spending ie new facilities (buildings/parks), except for required safety ie new Fire Hall.  The Town must stop relying on Development Charges to cover the costs of new builds and legacy projects.  People don't realize that the development charges are being paid for by our new residents and residents moving within the town to a new build.  So not only are they subsidizing the spending habits of the current council but they are then having to pay the related property tax.

At what point do we run out of development charges?  The proposed Willow Beach rebuild should be cancelled or postponed as it's being paid for by development charges as well.  This 8.8 million should be put towards the debt.

Spending mentality needs to change from "needs and wants" to just "needs".  Additionally, any and all contracted work MUST be reviewed in it's entirety to ensure that the Town got exactly what they paid for and that the Town is not paying for materials that a) they didn't get or b) were ordered extra and not credited back.  As Manager of Aquatics and Manager of Recreation, I was told at that time that I was one of the very few Managers that actually checked the work done.  There were two instances where the contractor a) used the incorrect product to save themselves money but would have had to have been repaired within 2 years.  This catch saved the Town 10's of thousands of dollars!  b) over estimated on the amount of materials required but tried to bill it back to the Town.  This specific catch saved the Town $2500!

Property Tax:

I have created a Notice Of Motion, to be presented at the 1st Council meeting, asking the Mayor to direct ALL staff to TARGET a 0% tax increase for 2027.  This would exclude the cutting of staff and services.  Savings can be found.  For example, when I was Manager of Aquatics we purchased the exact same product as another Department.  We paid $25.00 for a pack of 100 items.  The other Department paid over $200.00 for the same pack.  Why?

Raising the property tax at the rate of inflation, currently 3%, requires each homeowner and business to have to reduce their business and personal budgets.  This affects both businesses and personal budgets because most small business and personal budgets are intertwined. This reduction can result in whether they have to cut back on staff, delay making payments for leased items, fixing up their building or if a child will have to forego a new winter coat.  The biggest issue I hear is property taxes are too high.  I spoke to one longtime resident who is planning on retiring within 5 years and they said if they retire, they will have to sell their house because they can't afford the property tax.  This means moving out of the area, where they have lived for over 20 years, moving in with family or living on the street.

One candidate has complained about the state of some business areas.  With the rise in property tax, business must decide where the best nickel is spent and it's not necessarily spent on their building or landscape.  In many cases, including mine, it's spent on keeping staff employed.

The front line staff know where the saving can be had.  My Motion suggests some options to address the reduction such as a hiring freeze and wage freeze on non union employees ie Sunshine list employees.  

You can read my Motion at faudemerward2.ca

Business Development, Attracting New Business & Economic Growth:

I have created a Notice of Motion to address the many mention about the Building Department.   The Motion requires:

Additionally, I have created a Notice of Motion with regards to the Keswick Business Park.  The concept is to provide an update on the current status of the development, both by Capstone as well as the private developers in the south end.

Incentives for Business:

The Town is reviewing their Building Department processes and procedures.  After speaking with a local business that just opened and had to renovate, they expressed their frustration with this process.  The permitting issues should be addressed in this review as well as in my Motion.  Making it easy for businesses to prep and open in a timely and affordable manner is paramount to being successful.  Incentives such as reducing permit fees and other fees to help the business open in a more financially positive position would definitely be of benefit.  For established businesses, better communication and or site visits with the owners to discuss ALL of the available options would be ideal as well as assistance walking through the process for a successful result.  The Town currently offers and promotes funding for the BIA's but doesn't promote the funding that non BIA members can apply for or qualify for, especially along the Queensway S corridor.  Better promotion and access to funding and grants as well as one on one assistance for a successful application would benefit all small businesses as many simply don't have the time to research and or apply for the funding as they are too busy trying to make ends meet in this economy.   Additionally, the town tells everyone to shop local, but many times I hear of instances where they have not, or they have purchased through on line retailers and NOT buying local.  They need to implement a Policy that requires staff to shop local.  They inherently take the cheapest bid.  They should be allowed to have a buffer of 10%.  If shopping local is up to 10% more expensive than online or outside the municipality, they should be required to purchase at home first.  This would be huge for the small businesses.

Spending and Property Tax

Spending is already a done deal, and we can't change what it is, and the Town has done a great job with trying to reduce the tax rates as they rise. But you know what? We all want pools, we want facilities, we want this, we want that, but that comes at a cost.     You want more roads? more sidewalks? - well, again, costs.  Infrastructure?...costs.  So that's what happens with more locations…that’s just what happens.

Business Development, Attracting New Business and Economic Growth

I believe in my mind that business has a cycle, so we, in Georgina are fortunate that we have many new businesses coming.  We've opened all kinds.  In the past, if you go back 15 years, we had maybe 3 restaurants to go to, but now we have so many different ethnic types of restaurants, so do you feel like Asian food, do you feel like Indian food, what do you feel like?  It's everywhere, so that is what brings people to Georgina, so that's why we have new businesses coming, so it's awesome.

Incentives for Business

There are lots of incentives. If you go to the Economic Development Committee, there's many incentives for businesses to come here, to improve their business, to expand their business, but go to EDC and they will help you on the path.

Spending & Property Tax

Businesses in Georgina need value for the money they pay in taxes and cannot continually absorb the increases that impact their operating costs

I will expect each Town department to reexamine processes to uncover efficiencies and ensure they reflect our Community’s priorities.

 I will advocate for scheduled departmental and service-delivery reviews and if those do not provide sufficient solutions, I will recommend independent analysis.

Additional we need to actively pursue new revenue-generating opportunities. I would advocate that our existing Economic Development Staff identify and secure sponsorships, partnerships, naming-rights agreements and grant funding to lessen the portion of taxes business are required to contribute.

The Town should also examine appropriate advertising opportunities, facility rentals, concessions and responsible partnerships that generate revenue from Town-owned spaces while keeping them accessible to the public.

We should ensure that revenue collected from visitors using our waterfront and recreational facilities helps offset the additional demands placed on our roads, beaches, parking, waste collection and emergency services, rather than leaving local businesses and residents to subsidize the increase costs.

While I won’t make unrealistic promises, I will question spending carefully, demand clear justification for increases, pursue new sources of revenue and work towards maintaining services.

Business Development, Attracting New Business & Economic Growth

If elected, I will insist on forming an Inter-department task force to ensure Town initiatives don’t overlap or work at cross purposes.  For example, infrastructure repairs during a time when business rely on an economic boost from seasonal residents and tourists.

While attracting new business and sources of employment is one of the goals of a vibrant local economy, it important to support the entrepreneurs who have already chosen to invest in  Georgina.   

Georgina must become easier to invest in and more proactive about attracting businesses that provide local jobs and strengthen our commercial tax base.

I will support clear development requirements, realistic approval timelines, measurable performance targets and a coordinated point of contact to help businesses navigate municipal departments. Requirements and application processes should be easy to find online, while paper information should remain available through Town Hall for those who prefer it.

I will also advocate for stronger promotion of Georgina’s available employment lands and commercial opportunities, while ensuring roads, water, wastewater and other infrastructure keep pace with growth. Economic development should include supporting our existing businesses, not only attracting new ones, because businesses already investing in Georgina should feel valued and have the opportunity to expand here.

Incentives for Business

I will support responsible, transparent incentives where they address a clearly identified barrier and produce measurable benefits for Georgina businesses.

Potential programs could include targeted grants or fee assistance, Community Improvement Plan programs, support for property and façade improvements, and incentives that encourage businesses to locate in vacant storefronts or priority commercial areas. I would also like the Town to examine whether application fees and approval costs are discouraging smaller businesses or expansions that would otherwise benefit the community.

Incentives are not giveaways and should have clear, measurable eligibility rules and defined goals. Public reporting so taxpayers can see whether they are generating investment, creating jobs and revitalizing our commercial areas should also be required.

 I will also advocate for stronger collaboration among the Town, Chamber of Commerce and local businesses when these programs are designed, reviewed and promoted.

Georgina has a stunning waterfront, unique attractions including Music, Arts, Culture and Agricultural tourism, all this coupled with easy highway access all we need is a focused approach to market Georgina to the 7 million residents of the GTA !    

Q: If elected, how will you commit to helping the community, specifically the business community with each of these key issues?

1. Spending & Property Tax
Reflecting the diverse needs of our community and the cost of living challenges, I’m advocating for a cap on property tax increases (commercial and residential) at the rate of inflation. This is a reasonable target with broad precedent across comparable municipalities. It accommodates inflationary pressure on the Town, forces fiscal discipline of Staff and Council, but leaves capacity to operate, grow, and make strategic investments as needed.

A vibrant and healthy community is one with things to do, and places people want to be. This is why I support higher density housing where it makes sense (town homes, low and mid-rise buildings). This type of housing brings more customers to our business areas, and is less expensive for the Town to deliver services to. A prime example is along the Simcoe, Metro and Queensway stretch, where the Secondary Plan already calls for higher density living to complement our small businesses.

2. Business Development, Attracting New Business & Economic Growth
As a business operator myself, I know the value of a Municipality that acts like a partner, not an opponent. It’s clear that Georgina must improve, modernize, and simplify its service offering to turn projects around faster, easier, and at lower cost. Whether it’s a new business, a patio extension, or clean streets in your business area, I’m committed to the following measures:

→ Exploring ways to reduce time and cost for basic business service delivery, particularly in the area of permitting and inspections, to get your business off the ground sooner, and with more certainty.
→ Working with business leaders to revive the Uptown Keswick BIA, led to dormancy in recent years.
→ Not turning away from the social challenges that contribute to unwelcome environments for customers, such as graffiti, drug use, and squalor. Our businesses need clean, safe communities.

Commercial activity, particularly our small businesses, is the lifeblood of our community. The greatest return for our dollar is in supporting these businesses by making it easier to do business, improving the speed of service delivery, and creating communities where customers want to go. I’m committed to leveraging my experience as a business operator, owner, and leader, to help get us there.

3. Incentives for Business
The Chamber of Commerce and Georgina’s Economic Development team have accomplished more in the past decade than many people realize. On offer is slate of deferred DCs, “concierge” support for industry, and so on. Despite this, there is room to improve.

As business people we must deal in facts, even if they’re difficult. Georgina is underserved by passenger and freight rail. We sit twenty to thirty minutes further from the 401 and 400 series highways than most of our neighbours. The lake we all love creates a barrier to Northern routes. These are structural disadvantages to consider as we market our Town, and incentivise industry to open here.

I automatically turn to what’s in our control: faster, more predictable permits and inspections, and a community that's healthier, safer, and more attractive to live and invest in. Georgina needs a “re-brand” in this area, having earned a reputation that is out-of-step with good work done in recent years.

Let’s spend as much energy building on what Georgina already has instead of chasing what we're missing. Ward 2 has shovel ready industrial land ready to go. We have tourism assets most municipalities envy, one we can develop further while still protecting the natural environment that makes it worth visiting. And we have rural charm that, with proactive and thoughtful planning, doesn't have to be sacrificed for this growth. 

If elected, here’s where my effort goes:
→ Service delivery improvements
→ A full-court press to attract new industrial and commercial partners, including revisiting the “Doing Business in Georgina” brand, customer-facing web experience and so on.
→ Gap assessment to determine what opportunities exist for Georgina

1. Spending & Property Tax:

If elected, I will treat affordability as a test that every budget decision has to pass.

Businesses cannot simply absorb higher property taxes, water rates, fees and other operating costs year after year. Those costs eventually affect hiring, expansion, prices and decisions about investing in our community.

My commitment is to ask tougher questions before supporting additional spending. Every year during budget deliberations, I will ask:

• Is this necessary, and why?
• What problem does it solve?
• What results will residents and businesses see?
• Is there a more cost-effective way to achieve the same outcome?

I also believe budget decisions should be explained in plain English. Residents and business owners deserve to understand where their tax dollars are going, why they are being spent and what they are getting in return.

At the same time, responsible budgeting means maintaining the roads, water, wastewater and other infrastructure our community and businesses rely on. Delaying necessary infrastructure can leave taxpayers with a much larger bill later.

My commitment is to respect every tax dollar, demand transparency and make affordability and value for money part of every financial decision I make at the Council table.

2. Business Development, Attracting New Business & Economic Growth

Economic development shouldn't only be about attracting the next big business to Georgina. It should also be about helping the entrepreneurs and businesses already here succeed, expand and make their next investment here.

Georgina is growing, yet many residents still leave our community for everyday shopping, dining, entertainment and employment opportunities. Instead of assuming we know what is missing, I want us to ask residents: Where are you spending your money outside Georgina? What businesses and services would you use if they were available here? What would make you choose to spend more of your time and hard-earned money locally?

Those answers can help us identify real gaps and be more strategic about the businesses and investment we work to attract.

At the same time, our existing businesses are the backbone of our local economy. We need to listen to them too — understand what is preventing them from growing, where they are encountering barriers and what the Town can realistically do to help. I also want to look for more opportunities to connect local businesses through joint initiatives that encourage residents and visitors to explore Georgina and spend locally.

A home-based entrepreneur can grow into a storefront. A small business can expand, hire and serve more customers. An established employer can choose to make its next investment right here in Georgina.

My commitment is to bring residents, businesses and the Town into the conversation so we're not simply guessing about economic development. Let's understand what our community needs, support the businesses that have already invested here, and actively pursue opportunities that make Georgina a place where businesses want to start, stay and grow. 

3. Incentives for Business  

I believe the best business incentive is one that actually influences a business to start, grow or invest in Georgina.

We already have valuable resources and incentive programs available in our community, but having them is not enough. Businesses need to know what is available, understand what they qualify for and be able to navigate the process without unnecessary difficulty.

If elected, I will advocate for a clearer path to business support — one that helps an entrepreneur or business owner quickly answer three questions: What is available to me? Do I qualify? Who do I contact?

I also want us to measure whether our existing incentives are delivering results. Are they encouraging businesses to expand? Leveraging private investment? Creating or retaining jobs? And if a program is being underused, why?

Incentives also don't always have to mean spending more taxpayer money. A responsive Town, clearer processes, fewer unnecessary delays and better connections to existing mentorship, financing and business resources can all make Georgina a more attractive place to invest.

Before creating something new, let's make sure we're getting everything we can from the resources we already have. Then let's listen to our business community, identify the real gaps and consider targeted incentives where there is a clear need and a measurable benefit to Georgina.

1. Spending & Property Tax
My approach to municipal spending is simple: residents and businesses should receive real value for every tax dollar they pay.

I believe Georgina should keep annual property tax increases in line with inflation. Families and businesses need predictability, and the Town needs to live within a responsible financial framework.

That doesn’t mean ignoring our infrastructure needs. Georgina has significant work ahead when it comes to roads, stormwater, drainage, infrastructure maintenance and other core services. It means we need to prioritize those needs and make sure we are getting the best value possible from the money we already collect.

As a Councillor, I would support data-driven budgeting, stronger accountability, and a clear focus on essential services before discretionary projects. I would also support a department-by-department review of the Town’s budget to identify opportunities for cost savings, efficiencies and duplication.

We need to ask some basic questions: Are we doing this because it is necessary? Is there a more cost-effective way to deliver it? Are two departments, organizations or levels of government doing similar things?

For example, if the Town's Economic Development department is doing work that could be delivered more effectively in partnership with an organization like the Chamber of Commerce, we should look at whether those resources could be better used elsewhere. If the Chamber can distribute business information or promotional materials more efficiently and at a lower cost than Town staff, that is something worth examining.

This isn't about cutting services for the sake of cutting. It is about making sure every department is regularly asking whether we are getting the best possible value for the taxpayer.

My philosophy is simple: need-to-haves before nice-to-haves, eliminate unnecessary duplication, and find savings before asking taxpayers for more.

We can invest in Georgina’s future while still respecting the ability of residents and businesses to pay.

2. Business Development, Attracting New Business & Economic Growth
I believe Georgina has a tremendous opportunity to grow its local economy, but we need to make it easier, not harder, for businesses to invest and succeed here.

Georgina needs to attract businesses that fit our community, create good local jobs and strengthen our commercial tax base.

The Town of Georgina should be a partner to businesses, not a hurdle.
A major priority for me would be the employment lands already identified in Georgina’s master plans. We need to make sure the necessary roads, water, wastewater, stormwater and other infrastructure are planned and put in place so these lands become shovel-ready locations for new businesses and investment.

It should not take multiple years to get a business project moving on our employment lands. We need a clear goal of reducing the municipal approval and permitting process to 18 months or less, wherever the process is within the Town’s control.

Part of achieving that means looking at our zoning bylaw and development processes. If our current zoning doesn't allow the types of businesses we are trying to attract, we should be prepared to make the necessary changes rather than forcing businesses through lengthy and expensive processes.

Municipal fees also need to be reviewed. Some of the costs associated with getting a business project approved and built can be significant. We need to make sure our fees are reasonable, transparent and actually reflect the cost of providing the service. We should not be creating unnecessary financial barriers to investment and job creation.

To make the approval process faster and more predictable, I would support:
● A clear, published checklist so businesses know exactly what is required before submitting an application.
● Pre-consultation with Town staff to identify potential issues early.
● A concierge service and single point of contact to coordinate applications across Town departments and, where appropriate, help businesses navigate requirements involving the Region and other agencies such as the MNR.
● Clear service standards and timelines for each stage of the approval process.
● Concurrent reviews by planning, engineering, building and other departments wherever possible.
● An expedited process for straightforward projects that already meet zoning and municipal requirements.
● Digital application tracking so businesses can see where their application stands.
● A process to escalate stalled applications and resolve unnecessary delays.
● Public reporting on approval timelines so Council and the community can see whether we are meeting our targets.

Economic development also means supporting the small and independent businesses already here. We need to be a true partner with our local businesses. Instead of simply telling a business “No,” we should be saying, “Yes, and here is how we can make it work.”

I also believe we need to support our existing Business Improvement Areas (BIAs) and look at re-establishing BIAs in areas where they have become dormant. BIAs can play an important role in bringing local businesses together, promoting their commercial areas and helping create a stronger sense of community. Where there is interest from local businesses, the Town should work with them to strengthen existing BIAs and help get dormant ones active again.

The Lake Drive one-way is an example of why that partnership matters. I am not in favour of the one-way as it currently operates, and businesses in Willow Beach and Jackson’s Point have told me they are seeing significant impacts, with some reporting revenues down approximately 20% year over year since it was implemented. These businesses do not feel heard, and I believe the Town needs to listen to their concerns and take a serious look at the economic impact this decision is having on them. We need to be willing to listen and make adjustments when something is not working.

But growth has to be smart and sustainable. Investing in infrastructure on our employment lands will help us attract the right businesses, create local employment opportunities and grow our commercial tax base, while ensuring that development pays its appropriate share of growth-related costs.

My goal is a business-friendly Georgina where we invest in the infrastructure needed to make our employment lands shovel-ready, remove unnecessary red tape, review excessive fees and outdated zoning, listen to our existing businesses, attract the right new investment, and get shovels in the ground in a timely manner.

3. Incentives for Business
I am open to targeted, measurable incentives for businesses, but I don't believe taxpayers should simply be giving businesses money without a clear benefit to the community.

Any incentive should answer three basic questions:
What are we trying to achieve?
What will it cost taxpayers?
What measurable benefit will Georgina receive in return?

There may be situations where an incentive makes sense, for example, if it helps attract a business that creates significant local employment, provides a needed service, revitalizes an underused property or generates meaningful long-term economic activity.

However, incentives should be transparent, time-limited and performance-based, with clear expectations and a way to measure whether those commitments are actually being met.

I also believe we need to put a much greater emphasis on practical support for the businesses already operating in Georgina. Our local businesses are our partners, and we need to support them, especially when municipal projects directly affect their ability to operate.

When the Town undertakes major infrastructure projects that disrupt local businesses, such as work in areas like High Street, Willow Beach and Jackson’s Point, we need to recognize the impact construction and changes to traffic patterns can have on businesses.

We may not be able to simply give businesses money for lost revenue, but there are other ways the Town can help. Where legally permitted, we should look at temporary property-tax relief or deferrals, reduced municipal fees, expedited approvals, flexible inspection and permitting schedules, improved signage and wayfinding, maintaining access to businesses throughout construction, and better communication about project timelines.

Before major infrastructure projects begin, I would also like to see the Town develop a business impact plan with affected businesses. If we know construction is going to disrupt a business, let's work with them ahead of time to minimize that impact.

I would also support expanding Community Improvement Plan (CIP) grants to businesses outside the existing BIA areas. We should look at grants and reducing or waiving municipal permit fees for eligible improvements such as renovations, accessibility upgrades, facades, signage, energy efficiency and other improvements that strengthen our commercial areas. Where possible, these programs should also reward businesses that are improving their properties and creating more local jobs.

I would also support targeted Development Charge reductions where they can be tied to clear economic outcomes. For example, reductions could be structured around the size of the investment, the number and quality of local jobs created, and the broader economic impact of the project. Any reduction should have clear eligibility criteria, reasonable limits, be transparent and demonstrate a measurable benefit to Georgina. These programs should be available to businesses across Georgina, not just those located within a BIA.

We should also look at local procurement. Where legally permitted under applicable trade and procurement rules, the Town should make every effort to ensure local businesses are aware of municipal opportunities and are positioned to compete for them. That means making tenders easier to find, improving communication about upcoming projects and helping local businesses understand how to participate in the procurement process. We should make sure local businesses have a fair opportunity to compete for work funded by local tax dollars.

And this comes back to my broader approach to economic development: instead of simply telling a business “no,” we should be looking for ways to say, “Yes, here's how we can make it work.”

Our biggest incentive should be making Georgina a place where businesses want to invest, grow and stay. If we can provide reliable infrastructure, shovel-ready employment lands, predictable approvals and a municipality that works with businesses, we can create a strong business environment without constantly relying on taxpayer-funded incentives.

My goal is to build an economy where businesses choose Georgina because it is a great place to do business, not because we are paying them to come here.

Dave Neeson – Ward 3
As a three-term Councillor and the Chair of Georgina’s Economic Development Advisory Committee, supporting our local businesses, attracting new investment and building a stronger commercial and industrial tax base have been consistent priorities for me.

Over this term, we have seen significant progress — from major new investment in the Keswick Business Park and new employment opportunities, to expanded business incentives and a more investment-ready approach at the Town. There is more work to do, and I remain committed to ensuring Georgina is a community where businesses can invest, grow and succeed.
1. Property Tax and Spending
My commitment is to continue to advocate for responsible spending, strong financial planning, and value for every municipal tax dollar while growing our commercial and industrial assessment base.
Affordability matters to residents and businesses alike. Municipal government must distinguish between what we need to do, and what we would simply want to do.
In 2026, Georgina held the operating tax levy increase to 2.25%, while continuing to fund core services and infrastructure. We have also increasingly used development charges, grants and growth-related revenues to fund growth-related infrastructure rather than placing those costs on existing taxpayers.
But controlling spending is only one side of the equation. One of the most sustainable ways to reduce pressure on residential taxpayers is to continue to expand Georgina’s commercial and industrial assessment base. That is why economic development is also a tax diversification strategy.
My commitment for the next term is clear: scrutinize spending, protect core services, pursue outside funding wherever possible, ensure growth pays for growth wherever appropriate, and continuing to aggressively expand our non-residential tax base.
I have also supported ensuring that Georgina’s procurement policies recognize the importance of strengthening our local, provincial and national economies. Where permitted under applicable trade agreements and legislation, we have incorporated Buy Ontario and Buy Canadian into the Town’s procurement policies, while continuing to ensure fairness, transparency, competitiveness and value for taxpayers. This is in addition to recently adding a buy local campaign and launching the Choose Georgina website and associating social and digital footprints.
A stronger business community means a stronger tax base — and that benefits every taxpayer in Georgina.
2. Business Development, Attracting New Business and Economic Growth
We have moved beyond simply talking about economic development — we are seeing results. My commitment is to build on that momentum.
The Keswick Business Park is becoming one of Georgina’s most important economic assets. More than 500 acres of employment lands are designated in the area, with more than 200 acres under active development. The business park is also located strategically at the end of Highway 404 and soon to be connected to Highway 400 and the Trans-Canada Highway via the Bradford By-Pass.
Companies including Turf Care, Pulp Moulded Products, Imperial Dade and, most recently, Milwaukee Tool have chosen to invest in Georgina. Milwaukee Tool’s first Canadian Service Hub alone is a 54,000-square-foot investment with more than 80 positions nearly filled as it moves toward full operations.
These investments mean jobs closer to home, new commercial and industrial assessment and greater economic opportunity for our community.
The Town’s five-year Economic Development and Tourism Strategy is also producing results, with 37 of 42 identified actions completed or underway in its second annual update.
As the Chair of Georgina’s Economic Development Advisory Committee, I made the impact of the U.S. trade war and changing tariffs a standing item on the committee’s agenda over the past year. I also maintained close contact with Town staff and affected local businesses so that Council could better understand the challenges they were facing, including supply-chain pressures, rising costs, market uncertainty and the potential impact on jobs and investment.
Going forward, I will continue supporting an aggressive investment-attraction strategy while ensuring we never lose sight of the businesses already here. That means supporting business retention and expansion, advancing the Keswick Business Park, supporting our historic downtowns and tourism economy, reducing unnecessary barriers to investment and continuing to make Georgina known as a place where businesses can get things done.
It also means using the Town’s purchasing power responsibly to support Ontario and Canadian businesses wherever possible and legally permitted. In the face of international trade uncertainty, municipalities should do what they can to strengthen domestic supply chains, support local employers and keep public dollars working in our own economy.
Economic development is not simply about attracting the next large employer. It is about creating the conditions for entrepreneurs, the family business looking to expand, and the major employer considering Georgina to all succeed.
My goal is straightforward: more investment, more local jobs, a stronger business community and a broader tax base.
3. Incentives for Business
My commitment is to ensure Georgina remains competitive by providing meaningful, targeted incentives that reward investment, job creation and business expansion.
We already have a strong foundation to build from.
Georgina’s Business Concierge Program provides businesses and investors with dedicated municipal support from the initial meeting through planning and development approvals, including expedited approvals for eligible office, industrial and institutional developments.
Our Development Application Fee Rebate Program can provide eligible businesses with rebates of up to 75% of qualifying application fees, to a maximum of $50,000 per property, based on investment and job creation.
Beginning in 2026, Georgina also introduced Development Charge deferral incentives targeted specifically at economic and community growth:
•
Eligible industrial developments can defer 100% of development charges for three years.
•
Eligible retail developments can defer development charges over three years.
•
Eligible rental housing developments can defer development charges over 20 years.
For our established downtowns, the Community Improvement Plan provides grants to eligible businesses and property owners for façade, heritage, landscaping and accessibility improvements, with eligible grants of up to $7,500 or 50% of project costs.
The Explore Georgina Grant also provides $45,000 annually across its programs, including an Economic Development Grant supporting initiatives that directly generate economic activity for surrounding businesses.
I support continuing these programs, measuring their effectiveness and being prepared to improve them when a strong business case demonstrates that doing so will generate new investment, employment and assessment for Georgina.
But incentives alone are not enough. Time is money for business. One of the most valuable incentives a municipality can provide is a service delivery model that is responsive, predictable and solutions oriented. I will continue advocating for faster approvals, clear communication and continuing a culture that treats responsible investment as an opportunity to be facilitated rather than an obstacle to be navigated.
Moving Forward
Georgina has tremendous economic potential but realizing it requires experienced leadership and a municipality that understands that a thriving business community is fundamental to our quality of life.
My record demonstrates that I believe in responsible financial management, economic development, investment attraction, practical support for local business and standing up for businesses who are facing challenges beyond their control.
As Chair of the Economic Development Advisory Committee, I made tariff and trade-war updates a standing item over the past year and maintained close contact with staff and many affected businesses. That work reinforced the importance of municipal leadership that listens, responds quickly and uses every available tool to support local employers.
We’ve made significant progress. The next step is to continue to build on it — attracting new employers, helping existing businesses expand, creating more jobs close to home, supporting Buy Ontario and Buy Canadian procurement policies, and growing the commercial and industrial tax base to continue to diversify our tax base, create good paying local jobs, and maintain our high quality of living.
That is the work I have supported on Council, and it is the work I am committed to continuing over the next four years.
Dave Neeson
Ward 3 – Town of Georgina
Proven Leadership. Real Results. Trusted to Deliver.

1. Spending & Property Tax

If elected, I will commit to being a strong voice for fiscal responsibility and accountability at the Council table, with a particular focus on ensuring that municipal spending and taxation do not unnecessarily burden our local businesses. I will also strive to make sure the impact of municipal spending and taxation on our local business community is taken seriously.

For businesses, property taxes are not an abstract number. They are another operating cost. A local business owner has to account for property taxes alongside wages, insurance, utilities, supplies and every other cost of keeping their doors open. Businesses care about infrastructure  but they also care about the tax burden

A business owner wants:

• good roads;
• reliable infrastructure;
• functioning transportation networks;
• predictable municipal services;
• adequate servicing for development; and
• infrastructure that supports commercial activity.

Simply put, good infrastructure is pro-business. Wasteful infrastructure isn't. Before we spend money fixing a problem, we should make sure we've properly established the problem, considered the alternatives and determined that we're choosing the right solution.

Our local businesses are already dealing with rising operating costs, staffing pressures, insurance, utilities and other expenses. The municipality should not make it harder for them to operate by treating tax increases and additional fees as the easiest way to address every budget pressure.

Georgina's 2026 budget increased the Town's operating levy by 2.25%, in addition to a 1.25% infrastructure levy. I recognize that the municipality is dealing with real pressures, particularly rising infrastructure and construction costs. The Town itself has noted that Ontario's non-residential construction costs increased by 15.3% in 2021, 14.5% in 2022 and another 5.4% in 2023. But I believe that when costs are rising, that is exactly when Council needs to be most disciplined about how it spends.

I also want to see a stronger commitment to the principle of “growth pays for growth.” Georgina has previously used this approach in its planning for the Multi-Use Recreation Complex, setting aside new assessment growth so that the facility's future operating costs would be funded through new growth rather than placing that burden on the existing tax base.

I believe we should continue applying that principle wherever appropriate.

When Georgina grows, we need to carefully account for the infrastructure, services and operating costs that come with that growth. We should not automatically ask existing homeowners and businesses to absorb costs associated with new development. To alleviate the pressure on existing homeowners and business I will advocate for growing our commercial and industrial tax base. One of the best ways to manage the long-term tax burden is not simply to increase the amount existing taxpayers pay, it is to increase the number of taxpayers contributing to the system. That means supporting responsible economic development, attracting investment, helping existing businesses expand and making sure Georgina is competitive when businesses are deciding where to locate.

Finally, I will push for greater accountability around major spending decisions. If Council is asking taxpayers to fund a major project or initiative, I believe the public should be able to clearly understand what it will cost, why it is necessary, what alternatives were considered, how it will be funded and what measurable benefit we expect to receive.

As a Councillor, I will commit to asking the difficult questions before supporting increases in spending. I will want to understand whether an expenditure is necessary, whether alternatives have been properly considered, whether there are efficiencies available, and whether taxpayers are receiving an appropriate return on the money being spent.

I believe taxpayers should expect Council to treat their money with the same care they would expect from their own household or business.

That means I am not going to support spending simply because “there is room in the budget” or because something has always been done a certain way. I also believe there is an important distinction between being against spending and being against unnecessary spending. Georgina is growing, and there are legitimate infrastructure and service needs that require investment. I will support responsible investment where there is a clear need and a clear benefit to the community.

What I will not support is treating property tax increases as the easiest solution whenever municipal costs rise.

To summarize, I don't believe responsible government means never spending money.

I believe it means being able to explain why we're spending it, and being accountable for the result.

My commitment to the business community is that I will advocate for fiscal discipline, efficient government, responsible taxation and a council that respects the money businesses and residents work hard to earn and that council treats every taxpayer dollar as money that needs to be earned, justified and respected.

2. Business Development, Attracting New Business & Economic Growth

If elected, I will commit to making business development and economic growth a practical priority in my work on Council, not simply something discussed during budget season or election campaigns.

Georgina has significant economic potential, particularly in Ward 3. We have a growing population, employment lands, the Keswick Business Park, established businesses, tourism opportunities and proximity to the broader GTA and York Region.

My commitment will be to help create a municipal environment where businesses want to locate, want to stay and want to expand.

One of my priorities will be improving the experience businesses have when dealing with the municipality. We need appropriate rules and standards, but we also need a process that is predictable, transparent and responsive. If a business is prepared to invest in Georgina, the municipality should be helping them understand the process and move through it efficiently, and not creating unnecessary delays or uncertainty.

For a business owner, the worst thing isn't necessarily a particular fee.

It's not knowing:

• What will this cost me?
• How long will approval take?
• What requirements will I have to satisfy?
• Who do I talk to?
• Is one department telling me something different from another?
• When can I actually open?
• Will the requirements change halfway through?
• Can I get an answer without making five calls?

government needs to be predictable.

if elected, I will push for measurable service standards for business-facing municipal processes including clear timelines, a single point of contact where possible, better application tracking and regular reporting on where applications are getting delayed.

Georgina has recognized development fees as an issue significant enough to have a Development Application Fee Rebate Program and other incentives. The Business Concierge program specifically includes development application fee rebates and development-charge incentives.

And in April 2025, Council specifically directed staff to consider an area-specific development charge for the Keswick Business Park, with the stated goal of potentially creating a catalyst for development there.

If we want businesses to invest in Keswick, we need to understand the upfront municipal costs we're placing on that investment and make sure those costs aren't discouraging the very development we're trying to attract.

Georgina has 500+ acres of employment lands at Woodbine and Glenwoods. The first building is now nearing full occupancy, with Milwaukee Tool taking approximately 54,000 sq. ft. and expecting more than 60 employees.

But parts of the Business Park are still going through planning/development approvals. It is concerned that some portions of the park are still undeveloped and that some lands haven't yet had Planning Act applications.

I want to see the Keswick Business Park move from an opportunity on paper to a major employment centre in reality, and I want Council to identify and remove municipal barriers that unnecessarily delay that investment.

I will advocate for reducing unnecessary red tape and improving coordination between municipal departments, while maintaining appropriate planning, environmental, safety and community standards.

In 2025, Council decided that the Town would discontinue blue-box recycling collection for commercial, industrial and institutional properties, including businesses within BIAs, beginning January 1, 2026.

Local businesses argued that contracting private collection could cost approximately $1,200–$2,400 annually, and some storefronts reportedly don't have sufficient space for recycling carts or have access problems for collection vehicles. We need to remember that municipal decisions don't just affect major developers. They affect the small business owner who may be paying another $1,500 a year because of a municipal service decision.

In addition, when the Town undertakes major construction, we need to consider the impact on the businesses that have to remain open during that construction and communicate mitigation plans well in advance. I also believe Council needs to be willing to evaluate major projects based on their actual results, including their impact on local businesses. The Lake Drive Multi-Use Pathway is a good example. I support making our community safe and accessible for pedestrians, cyclists and motorists, but when we change traffic patterns in a busy waterfront area, we also need to understand what that change means for the businesses that depend on access, visibility and seasonal visitors.

If elected, I will support using actual traffic, parking, pedestrian and economic data to evaluate projects like the MUP rather than assuming that a project is successful simply because it was implemented. If adjustments are needed to improve safety, traffic flow or business access, I believe Council should be willing to make them.

We should be willing to try things, measure them and, if they aren't achieving the intended result, fix them. That's responsible government.

The businesses already operating in Georgina are an important part of our economy. They employ our neighbours, provide services to our community and contribute to the tax base. We should not focus so heavily on attracting the next business that we overlook the businesses that have already chosen to invest here.

At the same time, I will support actively pursuing new investment that makes sense for Georgina particularly businesses that create local employment, expand the commercial and industrial assessment base and provide services that residents currently have to leave Georgina to access.

I also believe economic development needs to be measured by results. As a Councillor, I will want to see whether our economic-development efforts are actually translating into new investment, jobs, business retention, business expansion and increased assessment.

For the business community, my commitment is:

Make it easier to invest. Make it easier to operate. Make it easier to expand.

We do not need to lower our standards to be business-friendly. We need to make sure our municipal processes are reasonable, predictable and actually work.

A stronger local business community means more local jobs, more investment and ultimately a stronger tax base for the entire community.

I believe Georgina has tremendous potential, but we need to be much more intentional about how we grow our local economy.

Are we doing enough to make Georgina the obvious choice for businesses that are looking to invest?

I believe the answer is that we can do better.

Government should not be in the business of picking winners and losers, but it absolutely has a role in creating an environment where businesses can succeed. That means getting out of the way where unnecessary red tape exists, making municipal processes more predictable and ensuring that businesses know what is expected of them.

If someone wants to invest hundreds of thousands or millions of dollars into a business in Georgina, they should not have to spend unnecessary time trying to navigate a confusing or unpredictable municipal process.

We shouldn't lower our standards but we should make the process work better. I would also place a strong emphasis on retaining and expanding the businesses we already have. A local business owner who has already chosen Georgina, employs local people and pays commercial property taxes is an important economic asset. We need to make sure they feel that the municipality wants them here and wants them to succeed.

For Ward 3, that means recognizing the economic potential of Keswick and ensuring that growth brings with it the businesses, employment opportunities and services that a growing community needs.

My approach would be straightforward:

Make it easier to invest. Make it easier to operate. Make it easier to expand. I want Georgina to be known as a municipality that is open for business, but still responsible about how and where we grow.

3. Incentives for Business

If elected, I will commit to supporting business incentives that are targeted, transparent and provide a measurable benefit to both the business receiving the incentive and the taxpayers funding it.

I believe incentives can be an important tool when municipalities are competing for investment. However, I do not believe incentives should be provided simply so that Council can say it is “supporting business.”

If taxpayers are contributing to an incentive, there should be a clear reason and a clear return for the community.

As a Councillor, I will support incentives that encourage outcomes such as new local employment, increased commercial or industrial assessment, expansion of existing businesses, redevelopment of underutilized properties, downtown revitalization and investment in priority areas of our community.

I will also advocate for greater measurement and accountability around these programs.

We should be asking:

• How much private investment did the incentive generate?
• How many jobs were created or retained?
• Did the municipality's assessment base increase?
• Did the business remain and expand?
• Did the community receive the benefit we expected?

Those are the questions I believe Council should be asking. If a program is working, we should be prepared to support it. If it is not producing meaningful results, we should be willing to change it, improve it or redirect those resources.

I also believe incentives should be fair to the businesses that have already invested in Georgina. Supporting a new investment should not come at the expense of ignoring the local businesses that have been here for years.

Finally, I will look for opportunities to leverage regional, provincial and federal programs so that municipal incentives can attract additional investment without unnecessarily increasing the burden on Georgina taxpayers.

My commitment is to use incentives as strategic economic-development tools, not giveaways.

The goal should be a return on investment: businesses benefit, jobs are created, our tax base grows and the community receives a tangible benefit.

I want Georgina to be a municipality where businesses succeed because government has created the right conditions not because taxpayers are continually being asked to subsidize them.

Georgina already has programs designed to encourage investment, including development-related rebates, Community Improvement Plan programs and other economic-development tools. I would want to see those programs evaluated based on whether they are actually achieving their intended results.

We shouldn't create a situation where an established local business feels overlooked while new businesses receive all of the municipality's attention. Before we spend money trying to convince a business from outside Georgina to come here, let's make sure the businesses already here have every reasonable opportunity to expand. This is why I would propose and support a business retention and expansion incentive.

Ultimately, I believe government should create the conditions for businesses to succeed rather than trying to manage the economy from the Council table.

Our role should be to remove unnecessary barriers, create a competitive environment and use public dollars responsibly when there is a compelling reason to do so.

My commitment is to support business incentives that are good for business and good for taxpayers because those two things should not be mutually exclusive.

Thank you for your time in reading my supportive answers for this survey.

- Nicholas Watts Candidate for Ward 3 Councillor 

If elected, I would introduce a motion calling on the Town to review its business permit and licensing fees. Currently, many of these fees are lumped together with other income sources in the Building/Development Service revenue and should be itemized separately in future budgets. For instance, how much revenue do sign permits provide the Town? If this revenue is minimal, we should eliminate it. As we are competing with other municipalities to attract businesses, our objective should be to reduce or eliminate business permit and licensing fees. This would signal that the Town of Georgina is open for business and would attract entrepreneurs to start new enterprises. We should always keep in mind that small businesses are a major driver of employment.

In Ward 4, the next Council needs to take decisive steps to support the High Street merchants affected by construction.

This should include a Business Construction Support Program that provides restaurants and retail businesses that depend on walk-up pedestrian traffic with direct financial support for two years. Combined with effective construction management, parking, signage, and promotion, this could prevent business failures. This program would cost $100K in the first year, representing 1.5% of the $6.8 million awarded for Phase 1 construction.

After the construction is completed, we will need to attract new businesses to create a vibrant downtown core that serves the community and attracts tourist dollars. I propose a Vacant Storefront Activation Program that would provide an eligible entrepreneur taking over a storefront vacant for at least six months with up to $5,000. This grant would cover building permits, sign permits, zoning compliance letters, and building code upgrades, among other start-up costs. This would be a two-year pilot with a $100K annual budget.  

Other small Ontario towns have adopted these programs to ensure existing businesses impacted by construction don't disappear, and new businesses open. The Town is making a significant investment in High Street, potentially the costliest road reconstruction in its history; it would be a shame if, in the end, we are left with rows of empty, boarded-up storefronts.

If elected, how will I (Ivy Henriksen, Ward 4 candidate) commit to helping the community, specifically the business community with this key issue?

Spending & Property Tax

• I think we can all agree that the spending on extra things needs to stop and that we need to recover our financial health and re-stabilize the municipality again and really review our financial status including reserves available and/or already funds committed. There are likely extra projects on the books, or various multi year plans that could find items to defer, halt or eliminate. This will take time to review and make recommendations, and we need to engage the public including business community to determine what matters most and what can wait.
• The new term of council will be tethered to financial decisions already made, so I will not be campaigning that I am “lowering taxes”. I have worked in a municipal job for 17 years and stating that you are lowering taxes as a campaign platform is not realistic when the municipality has various commitments, staffing costs including union staff, increased operational costs (same for you and I everything costs more) contractual obligations etc. with some being in place for several years. (I.e. Northern 6 multi municipal multi year waste contract with GFL, York region purchasing co-op contracts, regional contracts etc.)
• My ask - Staff need to be engaged and simply asked what should we start doing and what should we stop doing. Front line team likely have ideas on where costs can be reduced.

Business Development, Attracting New Business & Economic Growth

• I am committed to reviewing our business systems within the Town of Georgina and looking at what the barriers are for our local businesses to apply, develop and strive. For example, we have heard that the building department permit process can be cumbersome. The municipality has an obligation to uphold the Ontario Building Code but we can improve on how we communicate to business owners better and with transparency by offering quarterly information sessions on what is required, document most common permit issues (process map), evening permit counter hours in peak building season (stagger staff so hours are the same, no increased staff time), advertise links to resources, link them to economic development and local BIA’s etc.
• If the word is out that Georgina is allegedly difficult to deal with for developing a business here then companies will go elsewhere or conduct work without the proper protocols in place. They would rather pay a fine if they get caught vs the time it takes to do it properly the first time.
• My ask – Do we need to review our business concierge program in Georgina? Are the resources accessed? Do we know how many businesses used it and remained engaged for the full life cycle? Did they get what they needed? Is there areas of support we need to invest and provide? Do we have the right people in the right jobs at the Town office so that businesses get access to the resources they need BEFORE they are required?

Incentives for Business

• Georgina and Lake Simcoe have a vast and various landscape that may attract different types of industries including commercial, agricultural, tourism, etc.
• The Town of Georgina already has some business incentives via our concierge program including consultation with staff and rebates available, but it doesn’t appear to be marketed very well. We could likely build out a more robust resource to include some of these ideas below:

1. I would like to see additional incentives created for our current businesses including our tourism and agricultural sector to help them thrive vs chasing new business that may not be in alignment with community needs/wants. (Ie. Manufacturing/industrial operations vs agricultural operations)
2. I would like to implement a Rapid Express permit program for residents and/or businesses – to specifically help businesses comply with built environments, OBC, sign permit bylaw, etc.  (We have a quasi one via our concierge program, but does it get utilized? It seems to be ad-hoc? Only applicable if over 5 employees, etc.)
3. Introduce Business municipal education sessions – We know we have a large percentage of small businesses in the area with minimum employees, or footprint. Education sessions about common things like bylaws, grants available, best practices, rebate options, joint interests for potential partnerships might be welcomed, links to province, etc. We have some of these things in place but people don’t seem to know or don’t know where to look. How do we better market and get the word out? (Via Chamber of Commerce!!!)
4. Education and correct information is key to a successful business. Some business owners aren’t even sure what they are responsible for and what the municipality is responsible for. They are busy running their business! Education and finding information that is easy to understand can take the mystery out of it for business owners, and I believe that to be an incentive in itself!

My Ask - Has the Town of Georgina decided what we want to be known for? What are we best at? Do we even know? I think there is “corporate confusion” on this in Georgina of what business we are in support of what we want to attract! 

1. Spending and Property Tax

After talking with many residents of ward 4 spending and property taxes are the top of the list as far as concerns.

I would push for council to look closely at spending, identify efficiencies and make sure we are prioritizing the services we actually need. My experience of running C.A. Sellers Cleaning with over 120 employees gives me great insight in how to look  for and correct these deficiencies.

Spending and Property Taxes are always going to be there, but if we are able to provide the residents with clear and transparent documentation on where the money is being spent and how we are actively working on cost saving I feel will be favourable to the residents.

2. Business Development, Attracting New Business & Economic growth

I believe Georgina needs to be proactive when it comes to attracting new businesses, supporting the businesses we already have, and creating opportunities for economic growth. Georgina being a commuter town will always have to work at pointing out the advantages of setting up shop here. We need to make sure our process is simple and transparent from the beginning as time is money and if potential business experience long waits to get through the red tape they will simple leave.

We should also look at the businesses already here and potentially provide grants for them to help build the business, which as a result will increase jobs and increase commercial tax base.

Being a business owner  my goal is to help create an environment where existing businesses want to stay, new businesses want to come here and entrepreneurs see Georgina as a place to grow.

3. Incentives

I believe Georgina needs to compete for new businesses, but at the same time we can not just through money around for the sake of saying we did something. An incentive should have clear purpose, measurable benefits and accountability.

One way of doing this would be to have a job Creation bonus where a company that proves they have created new jobs such as 10-15 new jobs is awarded funds based off employment numbers.

This is trackable and measurable. 

We could also look at New business investment grant where we show a potential business that if they are willing to invest with us we will invest with them. We could provide a grant based on the new municipal tax revenue generated by the project.

Lastly but most important is looking after the businesses we currently have and helping them grow, because as they grow so do the jobs and tax revenue. Offering grants to expand or to beautify brick and mortar buildings would go along way to create support for existing businesses and show commitment to keep them here long term. Getting new business is great but if we can’t  keep them here long term we will always be scrambling to try and attract new ones.

Thanks Casey Sellers

Ward 4

Spending and Property Tax – If elected as your Ward 4 Councillor, I will make responsible spending and fair taxation a priority.

I believe Georgina needs to live within its means while continuing to provide the services businesses and residents depend on.  Every tax dollar should be treated with respect.

I will commit to

• Scrutinizing municipal spending and asking the tough questions before supporting new expenditures.
• Keeping property tax increases as low as responsibly possible and making sure any increase has a clear and justifiable reason
• Standing up for local businesses, commercial property taxes, municipal fees and the overall cost of doing business matter.  I will work with Council and our business community to identify practical ways to keep Georgina competitive and encourage businesses to stay, grow and invest here.
• Increasing transparency and accountability.  Business owners deserve to know where their money is going and why.

I won’t promise that we can simply cut taxes without consequences.  I will promise to look for savings before reaching deeper into your pockets and make responsible financial decisions.

Business Development, Attracting New Business & Economic Growth

 Help existing business grow

• Regularly meet with local business owners
• Find out what is stopping them from expanding
• Help them navigate permits, funding, and municipal services
• Make it easier to do business – speed up approvals where possible
• Make fees, incentives and requirements easy to understand

Attracting New Businesses – make it easier, faster, and more financially attractive than competing municipalities.

• Identify businesses that would fit Georgina
• Contact them directly and promote Georgina as a great place to invest
• Market available commercial and industrial properties

The key is to be proactive; don’t just wait for businesses to come to Georgina. Go out and recruit them.

Incentives for Business

Property-tax incentives

• Temporary municipal property-tax reductions for businesses making significant investments
• Tax-increment grants, where a portion of the new municipal tax revenue generated by an expansion is returned to the business for several years.
• Enhanced incentives for businesses creating substantial numbers of local jobs
• Redevelopment incentives – putting properties back into productive use.

Job-creation grants

• Offer a grant based on new full time jobs created
• Additional bonuses for hiring Georgina residents, youth, apprentices, or people facing employment barriers.

Incentive directly tied to the Economic benefit Georgina receives

• New businesses opening in Georgina - startup grant
• Rent assistance for the first 12-24 months
• Grants for converting vacant storefronts into businesses
• Assistance with signage, storefront renovations, equipment and accessibility

A Community Improvement Plan that works for Georgina.

Putting local businesses first

• Strengthen incentives that help existing businesses improve and expand
• Prioritize locally owned businesses and entrepreneurs where legally and practically possible.
• Make the application process predictable and transparent

Start Here, Grow Here, Invest here

Spending and Property Tax

Q: If elected, how will you commit to helping the community, specifically the business community with this key issue?

I want to get to know the business community better so I can discover exactly what their expectations are of the Town and council as it relates to spending and taxation.

However, I suspect the expectations of the business community and residential taxpayers in these areas are somewhat similar. I think both groups want to know that decisions being made are fiscally responsible and just. As a former business owner in Georgina, I believe there is an expectation that spending will help create an economic culture and environment that is conducive to growth and prosperity. I would commit to: cutting discretionary spending by reducing a dependence on consultants; initiating a hiring freeze; conducting an audit on the operations budget prior to it being approved to identify any waste; and review non-unionized salaries to evaluate future compensation packages to ensure they are in line with competing municipalities. Senior Management should be tasked with a goal to table a new budget showing a five per cent reduction based on the previous year budget (with the exception of the Economic Development department).  

These cost cutting measures combined with previous year savings should support a tax increase of less than the rate of inflation. The majority of Georgina’s public building phase should be over. We should be able to spend our time and money going forward on maintaining our current infrastructure and specifically, the infrastructure that will support and attract new, environmentally-friendly industries and businesses.

Business Development, Attracting New Business and Economic Growth

Q: If elected, how will you commit to helping the community, specifically the business community with this key issue?

I believe the goal of the Town of Georgina with respect to business development, new business attraction and economic growth should be to deploy economic policies that create an inviting economic climate that: encourages investment; is built for success; and returns tangible results. These policies could include reducing red tape, streamlining approvals, and offering incentives.

The Town has a number of economic development policies that are supposed to attract new business and retain and support existing local businesses.  I think more can be done because our track record in this area is not producing the result we are all expecting. In my opinion, economic development is one of our most critical strategic priorities facing the Town.  Therefore, to truly drive and compete for industry, business and job creation, we must ensure this department is fully funded and right now, I don’t believe it is.

I think we can be more proactive in courting industries and businesses. Let’s identify the industries that make sense here, then go door knocking with all of our promotional materials in hand. Let’s take our videos and success stories to relevant industry trade shows and sit down with potential investors and really sell ourselves. And let’s not forget to lobby our other levels of government to entice them to put a government office here in Georgina. For example, I think the Ministry of Natural Resources or an Environment Ministry office would be a perfect candidate. My vision for Ward 5, is to lure a ministry office to Pefferlaw and convince the provincial government to support it with a Northlander train stop. These two initiatives would help revive the economic fortunes of the village. 

Incentives for Business

Q: If elected, how will you commit to helping the community, specifically the business community with this key issue?

I think Georgina needs to get pretty creative to devise effective incentive programs for both the business community and their patrons so the economic engine can be accelerated at both ends.

For new businesses, the Town may consider awarding fee rebates for projects that promise job creation--plus development charges associated with new builds, could be deferred. New business proposals should also be able to expect fast-tracked approvals and a reduction in red tape.

For current businesses, the Town should poll our business community to find out what they need most and get a consensus to knock off the top suggestions first. Is it grants for improvements such as storefront enhancements… or is it Town inspired marketing/shopping events.

For patrons, let’s find out what would motivate them to visit our local businesses more often. Ask them about financial incentives such as cash back programs, tiered discounts and flash sales. Do loyalty, retention and milestone spending programs have an impact? What about free shipping or other complimentary services? The Town can work with service clubs and not-for-profit organizations to support and promote their events in downtown areas—for instance, why was Music in the Streets removed from the Keswick downtown area? I think the Town should promote more of these types of events, not limit them.

Once we have an idea of what might work, let’s wrap it up in a “Love Georgina—Buy Georgina” campaign. I would rather say… “Buy” Georgina and not “Shop” Georgina.

Personally, I believe the Town and event sponsors should make the most of the 10,000 campers at Sibbald Point Provincial Park every summer.  They should be included as a target audience for strategic campaigns that will draw them into the business districts. Maybe offer a discount for Sibbald Point campers and/or a “free” item with purchase that is useful for campers. (I am a camper and I always take some time to explore the communities I am camped in.) 

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