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Digital Skills for Business: eCommerce 101: What, Why, How
Date and Time
Tuesday Mar 7, 2023
10:00 AM - 11:30 PM ESTTues. March 7, 2023, 10 a.m. - 11:30 a.m.
Location
Zoom
Fees/Admission
Free
Digital Skills for Business: eCommer...Description
Digital Skills for Business This program is a free-of-charge educational workshop series that focuses on building the presence of your business online. This series will cover topics like social media, digital marketing, e-commerce, and using tools like Facebook Meta, Google Ads and Google Analytics. The program is open to entrepreneurs 18+ who reside in northern York Region, primarily in East Gwillimbury, Georgina, the Chippewas of Georgina Island First Nations and the surrounding area. For established business owners or first-time founders, this program is designed to provide entrepreneurs with what they need to start or refine an existing business. About the workshop eCommerce 101: What, Why, How Join Digital Main Street in eCommerce 101: What, Why, How. More consumers than ever before are turning to online shopping for greater convenience, safety, and variety. In this webinar, the Toronto Digital Service Squad will teach you the basic steps to setting up an online store. We will cover everything from what you need to prepare before launching a store, choosing an e-commerce platform providing excellent customer service online. You’ll finish this session feeling excited about how e-commerce can help you reach new customers and expand into different markets. What you will learn: • What is e-commerce, why it’s important and the benefits of selling online • What platforms are available and how to pick the right one for you • The basics of inventory management, choosing the right solution, and streamlining point-of-sale for both in-store and online • Optimizing your website content, choosing the right themes, and the basics of search engine optimization (SEO) • How to set up secure payments and various shipping options and costs • Look at the basics of driving traffic to your store and boost sales through a variety of digital marketing channels • How to provide excellent customer service throughout the e-commerce purchase funnel Join to learn why you should consider e-commerce for your business and how you can easily get started. About the speaker Digital Main Street assists main street businesses in connecting to and adopting the right digital tools and technologies to help them grow and compete. Want to learn more? Visit digitalmainstreet.ca.
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